Monday, 05 November 2007

Backpacking South Africa

Alternative Route has been busy out on the web designing and releasing a new management site for Alternative Route clients. Backpacker Information is a dual site that showcases the work done under the "Mkoya Travel Marketing" banner and also allows Alternative Route clients to upload and modify information for their adverts in the Alternative Route Travel Guide. Of course travellers can also visit the site and make use of the Travel Guide. Also out on the web the Backpacking South Africa site has been updated using the Moola Magic website as a base. Unfortunately the site is beyond our control now so there are some things we would have done differently regarding the moving of the site (301 redirects etc...). All in all though the site is a huge improvement over what was there before. I am interested to see how the search engines and the viewing public take to the site. The design intention was to keep everything quick, easy and smooth. We are busy with the design and layout for the next edition of Alternative Route Backpackers Guide which will be released and distributed in December and the very early part of January. For the first time we will be coming out with one edition a year and will be printing +-15 000 more books.

Unexplained traffic

For some reason Google has favoured the Alternative Route sister site South African Backpackers and the traffic on the site has quadrupled in the last two weeks. Why this has happened is a mystery to me. SA Backpackers was the first site I built in 2001 and in the beginning of Alternative Route SA Backpackers provided all the website traffic.